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Snow is the most important ingredient when it comes to mountain resort communications.

It’s the tide that lifts all boats, but it doesn’t lift them evenly. You’ll notice that some resorts tend to get all the coverage, overshadowing their neighbors when major storms roll through.

The ability to leverage every bit of snowfall into visitation is what separates good resort comms programs from great ones.

Over the past month, Mammoth Mountain has been the epicenter of snow reporting, with over 1500 placements generated on snow at the resort. That takes coordinated effort, excellent timing, a lot of experience, and a wealth of healthy relationships to pull off.

This piece was also A1 above the fold. We’ve left our affinity for print in the dustbin of time. Still – pretty cool:

https://www.latimes.com/california/story/2022-12-29/mammoth-mountains-slopes-some-of-nations-deepest