HIGHLIGHTS

We talk a lot about snow-proofing comms plans for our ski resort clients. Every resort has a snow hype machine, some run more efficiently than others but they all produce visitation when conditions are right. “White Gold” and all. When it doesn’t snow, that’s when the real comms work starts. There are still plenty of […]

Real estate is a crucial piece of the profitability puzzle for many ski resorts, even in the era of Ikon and Epic. PR is largely slept on as a tactic in the space, but the crucial third-party endorsement it provides gets the phones ringing faster than anything you can pay for. This piece certainly did. […]

When a crisis hits, especially in a tight-knit mountain town, there’s (understatement) a lot to be done from a communications standpoint. One of the most crucial – and often overlooked – aspects of the news cycle is what happens after. How do you move forward and create momentum in attracting visitors back to town? Media […]

From Shaun White to Chloe Kim, Mammoth Mountain’s Unbound Terrain Parks have launched (both literally and figuratively) some of the biggest names in action sports. This year, the parks at Mammoth are getting… smaller. That’s a good thing, but it is a nuanced story to tell in the context of a freesking and snowboarding ecosystem […]

Meet The ENVE Fray. It’s as promised: the new benchmark for modern all-road performance; a highly versatile performance road bike engineered with all-day missions in mind. You don’t have to take our word on that, Bicycling Magazine has named it their bike of the year. Taking a step back as an agency, we’ve been lucky […]

One story has the potential to change an entire narrative. It’s why PR will always be such powerful tool in the comms kit; there’s just no analog. Even the most well-crafted, well-funded paid campaigns can’t accomplish what the third party validation of a placement like this one for BluBird client Powder Mountain did, in this […]

Successful campaigns look different for all brands, depending on what their company goals are. However – one goal we often work on with our clients is ‘widening the funnel’ to reach larger audiences. Since we started working with First Endurance last fall, we’ve generated more awareness through prospecting campaigns to bring in new customers to […]

Following a record snow year Mammoth Mountain remained open through August. Which, of course, means skiing and riding on the fourth of July. BluBird secured a visit from the NBC Nightly News, who came to Mammoth for a feature story that aired on July 3rd Although the story itself is light-hearted and fun, there’s a […]

We’ve rolled a lot of gravel with ENVE composites crew, all the way back to monstered group sets on CX frames when regular(ish) Joes and Jills actually had a shot at a top 10 in Emporia. Last Month, ENVE launched the MOG, its first gravel frame. You could say it’s long overdue, but we think […]

Snow is the most important ingredient when it comes to mountain resort communications. It’s the tide that lifts all boats, but it doesn’t lift them evenly. You’ll notice that some resorts tend to get all the coverage, overshadowing their neighbors when major storms roll through. The ability to leverage every bit of snowfall into visitation […]