One story has the potential to change an entire narrative. It’s why PR will always be such powerful tool in the comms kit; there’s just no analog. Even the most well-crafted, well-funded paid campaigns can’t accomplish what the third party validation of a placement like this one for BluBird client Powder Mountain did, in this case filling the queue with prospective buyers for their real estate initiatives.

Feature stories like this are not easy, they take time (usually multiple months), they take relationships and they require trust in the journalistic process but when they deliver, man do they deliver.

Give it a read, it’s a good one: https://www.nytimes.com/2024/03/29/travel/reed-hastings-ski-utah-snowboard.html?searchResultPosition=2