Highlight
October,2024
OC Reg on Big Bear’s Comeback from the Line Fire
When a crisis hits, especially in a tight-knit mountain town, there’s (understatement) a lot to be done from a communications standpoint.
One of the most crucial – and often overlooked – aspects of the news cycle is what happens after. How do you move forward and create momentum in attracting visitors back to town? Media are quick to report on disaster and less incentivized to report on a recovery.
When the Line Fire recently surrounded Big Bear Mountain Resort and the town of Big Bear Lake, the impact on tourism was widespread. It takes an entire comms strategy (not just PR) to get the ship heading in the right direction again, but pieces like this (front page in the OC Reg), are highly impactful in changing the narrative.
