Bicycling Names ENVE Frey Bike of the Year - BluBird Communications


Bicycling Names ENVE Frey Bike of the Year

Meet The ENVE Fray. It’s as promised: the new benchmark for modern all-road performance; a highly versatile performance road bike engineered with all-day missions in mind. You don’t have to take our word on that, Bicycling Magazine has named it their bike of the year.

Taking a step back as an agency, we’ve been lucky to launch four bikes and dozens of products with the team at ENVE Composites. This one has some added weight for us: In a lot of ways the Fray completes ENVE’s evolution from aftermarket wheel and component specialist to full-service bike brand. The Fray is the kind of mature, nuanced, forward-thinking offering that only ENVE could produce: nimble enough to see where the consumer is going and meeting them with World-Tour inspired construction and engineering.

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