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BluBird client HearHere is lucky enough to have Kevin Costner as a founder. That certainly helps the cause when it comes to telling their story. But celebrity only opens the door, what do you once it’s open? How do translate the audience’s interest in an actor into a download of an audio storytelling app? By placing stories like this:

“That curiosity led him to join the startup audio app HearHere as a cofounder. “[It] was the idea that wherever I was driving through, I could somehow tie into that and that same plaque could go from being a paragraph to being a four- or five-minute story or an overview of an entire area,” he recounted. “That alone got my interest.”

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