When a crisis hits, especially in a tight-knit mountain town, there’s (understatement) a lot to be done from a communications standpoint. One of the most crucial – and often overlooked – aspects of the news cycle is what happens after. How do you move forward and create momentum in attracting visitors back to town? Media […]

From Shaun White to Chloe Kim, Mammoth Mountain’s Unbound Terrain Parks have launched (both literally and figuratively) some of the biggest names in action sports. This year, the parks at Mammoth are getting… smaller. That’s a good thing, but it is a nuanced story to tell in the context of a freesking and snowboarding ecosystem […]