To succeed in the space you have to know what works today while knowing what will work tomorrow. In short, the solution has been flexibility and anticipation:

• BluBird killed the press release. Building a strategy around more timely communications leveraging contributed content as a more engaging and powerful tool for media outreach.
• Made Mother Nature the greatest communications advocate with our snow and broadcast strategy. And if she doesn’t help? BluBird created a “snow proof” strategy for that, building on the strengths of the best video and photo content creation team in the business.
• Focused on the regional audience, making Mammoth news so important to the Southern California audience, the largest ski market in the world, that the national media had to pay attention.
• Played to the resort’s strengths, resisting the temptation to put our chips in the luxury travel basket, instead focusing on the incredible on-hill experience, which has appeal to every budget.
• Lengthened the season, burnishing Mammoth’s reputation as the spring skiing capital of North America with multiple national news cycles that featured skiing in Mammoth on the Fourth of July.